Brand narratives define the essential pillars of ESA & provide the foundation for your entire brand strategy.
Brand narratives convey the guiding principles of brand identity and communication.
Brand narratives unite all employees around the fundamentals of a shared creative project.
THE VALUES THAT SET ESA APART
EUROPEAN
ESA embodies the collective and cooperative work, commitment and ambition of everyone involved in space in Europe.
VISIONARY
ESA uses its unique expertise to push boundaries and increase the world’s understanding and knowledge of space.
HUMAN
ESA serves humankind by working to secure and improve the lives of all people in Europe and across the planet with actions and programmes that are always undertaken with peaceful intentions.
THE KEY CHARACTERISTICS OF ESA’S IDENTITY
DIVERSE & INCLUSIVE
ESA brings together differing perspectives from across Europe, and is diversifying its pool of talent and partners to include even more voices.
TRUSTED
ESA is an experienced, reliable and trusted partner.
SUSTAINABLE
ESA uses resources and technologies responsibly, in all phases of research & exploration, internally as well as with partners and suppliers.
PASSIONATE
With their ambition to be world class and world-leading, the people of ESA strongly believe in the importance of their work and in sharing their knowledge and expertise.
INNOVATIVE
ESA embraces the dynamism and speed of the modern innovation mindset as it works to enable a green, digital, safe and inclusive Europe and world.