Our brand is the relationship between ESA and the public, and we want people to understand our culture, history and ambitions. We want to increase awareness and strengthen our image in Europe and around the world.
To help do that, we’ve updated our Brand Identity, a system of visual elements based on an analysis of our assets, values and aspirations. In communicating our brand, these values and aspirations should drive every activity.
Consistency is the key
Consistency allows people to build a memory structure about who we are, and projects our corporate culture. It is vital then that our Brand Identity is used consistently on all possible ‘touchpoints’ across the agency.
Here on this web site you will find the resources necessary to do this.